UK, 43% of Investors Are Under 30

Gen Z prefers cryptocurrencies, while Millennials are more interested in ethical investments

He is aged between 20 and 30, is university-educated, has an average income and full-time employment. He checks investment information once a week, reading financial articles and expert opinions online.

This was established by Tickmill, a leading online trading broker, which conducted a study to investigate the characteristics, behaviour and preferences of the British investor.

The analysis shows a higher concentration of investors in the London region (72%), followed by the North East England and Northern Ireland.

Among the most popular asset classes, stocks stand out with 65% of preferences, followed by cryptocurrencies (52%), bonds (23%), forex (21%), and real estate (13%).

The main reasons driving people in the UK to invest include the pursuit of long-term financial freedom (57%), the need to save for retirement (48%), and capital protection against inflation (28%). Additionally, one in four aims to generate a second income.

The study also shows some generational differences. Gen Z, the most active in the investment field with 7 out of 10 people, is mainly attracted by cryptocurrencies: according to the data collected, 50% of Zoomers invest in crypto.

However, their interest is not limited to digital currencies: 26% of Gen Z also invest in individual company stocks.

On the other hand, Millennials are the generation most interested in ethical investments: 14% of Generation Y hold ESG assets in their investment portfolios, showing strong awareness of sustainability issues.